The Coca Cola advertisement failure in the Gulf where the advertiser failed to recognize the linguistic difference in between English and Arabic Arabic is read from right to left was a great learning lesson for marketers. Demographical changes as a result of globalization and rapid growth rates have led to newer segments in the market who have customized needs. For example, the tele-worker was not heard of 20 years ago.
Here are some of the questions that you should answer in developing your distribution strategy: Where do your clients look for your service or product? What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online?
How do you access the different distribution channels? How is your distribution strategy different from your competitors?
Do you need a strong sales force? Do you need to attend trade fairs? Do you need to sell in an online store? Promotion is comprised of various elements like: Sales Organization Advertising Sales Promotion Advertising typically covers communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements.
In contemporary times, there seems to be a shift in focus offline to the online world. Public relations, on the other hand, are communications that are typically not paid for. This includes press releases, exhibitions, sponsorship deals, seminars, conferences, and events.
Word of mouth is also a type of product promotion. Word of mouth is an informal communication about the benefits of the product by satisfied customers and ordinary individuals. The sales staff plays a very important role in public relations and word of mouth.
It is important to not take this literally. Word of mouth can also circulate on the internet.
Harnessed effectively and it has the potential to be one of the most valuable assets you have in boosting your profits online. In creating an effective product promotion strategy, you need to answer the following questions: How can you send marketing messages to your potential buyers?
When is the best time to promote your product? Will you reach your potential audience and buyers through television ads?
Is it best to use the social media in promoting the product? What is the promotion strategy of your competitors? Your combination of promotional strategies and how you go about promotion will depend on your budget, the message you want to communicate, and the target market you have defined already in previous steps.Marketing strategy includes all activities aimed at the increase in sales and a sustainable competitive advantage based on the selected marketing mix that consists of 4 Ps or product, price, place, and promotion (McCarthy).
Marketing Mix: Product, Price, Place, Promotion – Essay Sample Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups.
Marketing Mix P-BSBMX4-MKT Robert Deer January 28, Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Question 2: Describe the elements of a customer driven marketing strategy and mix and the forces that influence it.
Answer: Customer is the king, is a well-known saying both amongst marketers and leslutinsduphoenix.com understand the importance of the customer in the marketing cycle. Free Essay: The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion.
These variables are often referred. Essay: Essay’s marketing mix Every company has a different technique or way that contributes to their success. For some, it is the way they advertise their products/services and for others it is way the product/service is presented to the customers.