Marketing Intelligence Assignment Help Introduction The report is being developed in relation with Nokia, case study of Nokia is being taken into consideration so as to gain appropriate information related with the company. Before making the evaluations of Nokia it is necessary to gather appropriate information related with the company. Nokia is a Finnish Multinational and information technology company which was founded in Company is headquartered in Espoo, Uusimaa, and in the metropolitan area of greater Helsinki.
Focus groups involves a method that includes of a group of individuals present in a designated room and insightful questions are thrown at them regarding various aspects like development of a product or a service, the relevant preferences, feedbacks, etc.
A location is decided based on the feasibility of the company.
But due to the advent of technology, these days they can be held virtually as well with the aid of video conferencing.
The group of individuals should be of the same age group and gender. One of the most Marketing inteligence assignment princess instances of this is the feedback form that a customer is required to fill up at a restaurant after the meal is over.
These days a lot of surveys are carried out online in the form of web questionnaires. It is an efficient and cost effective way of collecting significant feedback about products and services. This is a qualitative approach of market research that lays emphasis on the preferences of a particular consumer base.
Interviews are different from focus groups in the sense that there is just one interviewer and one respondent present and various methods and approaches can be adopted to conduct a successful interview. The secondary market research techniques include: Internal sources can be referred to as the already existing research materials and sources in the database system of an organisation or a business.
These days a lot of organisations depend on the internal sources for the development of products and services. There are chances that internal sources are not enough to meet the current requirement. In such a case external sources are resorted to which are basically sources of information and data collected by external businesses and individuals.
A controlled approach is necessary while assessing these sources as external sources can be wide and varied. Examples of external sources include government sources, Universities and colleges, Internet based research and competitor data.
The analysis is done with respect to events transpiring in the recent years and in Inthe budget supermarket stores of Aldi and Lidl ranked 2 and 3 respectively in terms of customer satisfaction survey as the four big supermarket giants of UK failed to register any impact or impression on the UK customers.
This provided the customers with the choice to self check out in the way they would like and it also meant that the queuing time of customers especially the ones with the smaller baskets was speeded up. Out of the 22 million customers in over stores that Sainsbury served inover 10 million people resorted to the facilities of the self service check-outs.
This proves that the customers were satisfied with the new checking out means adopted by Sainsbury. Caines, InSainsbury responded to tough competition by adopting a tactical pricing strategy.
They decided to incorporate a low-key marketing plan and decided to fix a strategy that related to a mid to low pricing strategy.
Promotional materials were also aimed at being clear and concise.
As a result the consumers provided feedback to Sainsbury stating that Sainsbury was now clearer about the information imparted through promotion and there was an increase in the price satisfaction scores of the consumers.
This should be based on your secondary sources of data in task 2. The secondary sources of data provided in the previous segment include the introduction of self check out systems, slipping down of Sainsbury in the customer satisfaction survey and adoption of a tactical pricing strategy.
The validity and reliability can be determined by carefully assessing the cause and effects of these incidents or phenomenon.
Sainsbury slipped down to number 6 in the list of supermarkets offering satisfaction to customers according to the survey conducted. Brand Match is one of the technologies that allow the price check of 14, goods that are branded against Asda and Tesco within a second.
These are the instances of other types of technology that Sainsbury adopted along with self check out system. Caines, The tactical Pricing Strategy adopted in saw a favourable reaction among the customers of Sainsbury. This could be validated by tracking down the sales growth post the adoption of the strategy.
The sales rose by 2. Joseph, Thus, the market research findings are validated.Marketing Research and Market Intelligence (MRMS) Feedback Tutorial Letter Assignment 1 – Semester 2 - ASSIGNMENT 1 (10%) Multiple Choice Questions - Please answer these questions by ticking the right letter in the.
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